"The insurance industry has generally been a laggard when it comes to digital transformation. Yet a new class of venture-backed insurtech startups is beginning to disrupt incumbents by exploiting the weaknesses of the traditional insurance ecosystem. Beinsure Media has collected the opinions of insurtech experts and data analytics adn presents a InsurTech`s evolution and investment review. Investors have been making significant bets in the industry in recent years. In 2022, cumulative global deal value across VC, PE, and M&A for insurtech companies reached $20 billion, which was slightly lower than 2020`s $18.3 billion and 2019’s $19.3 billion in deals. As traditional competitors seek to maintain market share, they are focusing on providing targeted products, improving customer onboarding processes and deepening their relationships with existing customers. These initiatives tend to take the form of investments, partnerships, and acquisitions. While these approaches may help improve incumbents’ competitive posture, they also drive opportunities for startups to help legacy providers fill the gaps in their offerings. "

How to Use Social Media to Promote Your Blog

Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site:

• Social Networking Sites – where the primary activity of the site is ‘connecting’ with others. Some of the most prominent sites in this space are Facebook, Twitter, Instagram, Pinterest and YouTube.

• Social Bookmarking – where the primary activity is the finding and sharing of web content through different systems of ‘voting’ on sites. Examples of this type of site are Reddit, Digg and Mix (formerly StumbleUpon).

The above two classifications of social media sites are fairly broad – in reality there are many different sites appearing every week, many of which have elements of both of the above as well as other features. On Twitter for example, by simply posting links, images, and content with your account means you’ll have technically bookmarked them and if you also ‘like’ certain tweets, you can find and go back to them in the future. Pinterest functions similarly.

The point of this post is not to define social media but rather to look at it as an opportunity to find new readers for your blog. The reason that I include it in this series is that over the last few years I’ve seen numerous blogs virtually launch themselves via social media sites.

The reason for their success is that social media sites are among the largest sites on the web at present (the volume of traffic that they do is mind boggling) but that by their very nature they are about helping people to discover new parts of the web (particularly social bookmarking sites) – and as a result they are used by people actively seeking web content.

As a result I would argue that social media sites are a logical place to position yourself as a blogger. Let me say it again:

Social media sites have a lot of traffic and they are used by people to find content – why wouldn’t you position yourself on them?

Qualification: let me qualify that last statement before going any further by saying that social media is not THE answer to finding readers for your blog. It is not enough just to promote your content on social sites – but it is one element that can help you find a lot of new readers.