Every color in the graphic and web design has its own importance. Human minds respondes differently to different colors. It is because every color signifies some aspect and has a different impact on the viewers. The right use of colors can have a significant influence on the thinking and decisions of the viewers.

The colors that are used in the logo or in brand products, and advertisements resonate well with brand’s mission. It is used in a way that conveys an accurate and meaningful message to the consumer and it impacts the purchase behavior of the consumer. If you are a student, learning designing from graphic design institute in Delhi then this blog is for you.

Color Psychology and its Impact

Colors do have an immense role in graphic and web design and every color is used based on the meaning they convey. Color Psychology can be stated as the study of colors and their impact on the behavior and emotions of people. Every person responds to color differently and this response is based on the human interactions between their personal tastes, choices, upbringing, and culture. 

Colors have a significant impact on consumer behavior and they must trigger the correct responses from the target audience. The use of correct colors can be very beneficial as every color has its own meaning. For example, yellow color has a positive connotation in several countries as it signifies bright as well as cheerful connotations but is it the same in China? No, definitely not. Similarly, the color white also reflects a different meaning in different countries.

Different colors used in Graphic Design and Web Design

White

The color white has positive as well as negative connotations. In a certain sense, it can reflect elegance, purity, peace, cleanliness, and perfection. However, sometimes it can also signify coldness, emptiness, and dullness. 

Red

Red is no doubt a powerful color that many companies use to promote their products. It indicates a sense of energy as well as enthusiasm and which is the reason it was used by companies like Red Bull. It also signifies action, thrill, danger, etc. The color is used by many renowned companies such as Mac Donalds, Kitkat, and Netflix.

Blue

The blue color is also widely used by many brands and reflects inspiration, serenity, confidence, loyalty, depth, and professionalism. It is considered the most stable color and reflects a sense of trustworthiness. Therefore, it is used by many companies such as PayPal and American Express.

Green

The color Green is primarily associated with nature and it signifies growth, health, freshness, and good luck. However, on the other hand, it can also signify negative emotions such as greed and jealousy.

Yellow

Yello signifies the emotion of happiness and a sense of well-being. It is a positive color promoting positive feelings. However, it can also have a negative indication as it can also convey negative emotions such as jealousy, selfishness, and anger.

Orange

Orange is a color with a very positive connotation. It states enthusiasm, energy, friendliness, excitement, and health. It can easily grab the attention and promotes a sense of refreshment.

Conclusion

Hence, it can be concluded that the psychology of color can have a tremendous impact on the perception of the brands that exist in the minds of the consumer. Therefore, companies must design graphics for marketing keeping in mind the psychology of colors. The colors must be chosen by companies strategically and wisely so that it conveys the message and looks appealing. Lastly, it is important that the colors are used in a perfect balance in the graphic. The selection and combination of the color must be balanced which is why companies are hiring skilled people to do that such as graphic designers. A graphic designer knows the perfect combination of colors. They have a sound knowledge of what color will suit the graphic and what will look worse. If you are a novice and don’t know much about colors then it is recommended to join graphic design courses in Delhi from experts at ADMEC. Among the courses, ADMEC has diploma in graphic design in Delhi has is complete 8 months course program created for novice.