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Facebook Certified Community Manager Sample Questions (Q31-Q36):

NEW QUESTION # 31
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A. Reply to the post and explain that this behavior is not allowed.
B. Repost the group guidelines regarding self-promotion.
C. Delete the post and use the Give Feedback feature.
D. Remove the member who created the post from the group.

Answer: B,C

NEW QUESTION # 32
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A. Reach out privately to community members who might be interested in attending
B. Provide discount codes to community members who buy early bird tickets
C. Post a link to the event website with a daily reminder to purchase
D. Schedule event speakers to host Q&As in the community leading up to the event

Answer: B,D

NEW QUESTION # 33
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
B. Share the rules and guidelines as a comment on their post and monitor for future violations.
C. Remove the member from the group and delete all comments and posts from the last 30 days.
D. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.

Answer: B

NEW QUESTION # 34
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A. Increase community moderation on all platforms
B. Increase paid spend targeting young audiences on all platforms
C. Increase influencer content across all platforms
D. Increase video content across all platforms

Answer: C

NEW QUESTION # 35
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A. Likes on the video
B. Engagements generated from shares
C. Views on the video
D. Engagements based on new followers

Answer: B

NEW QUESTION # 36
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